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Whetstone was founded in 1999, and has gone on to be a true innovator in online data collection and research. When we started, we saw the opportunity to harness the power of the Internet and associated technologies to provide faster, more cost effective and better targeted research surveys. As the online division of The Leading Edge, one of the leading market research companies in Australia, we have a strong grounding in qualitative and quantitative research. Our idea was to match expertise from the research industry with professionals and visionaries from the IT industry. To blend proven, up-to-date research methodologies and disciplines with the speed and accessibility of the Internet. Today, with over 1000 projects under our belt, our model has proven popular, successful and robust. We have gained a wealth of experience and expertise in the field. And we continue to introduce innovations such as smarter video compression for ad testing, automated B2B recruitment, and adaptive BPTO questionnaires. We have a dedicated team of online research managers and programmers in Melbourne and Sydney and access to hundreds of thousands of people online, including our own proprietary panel. We continue to innovate in online research, harnessing experienced research expertise in the online environment.

 

Address: Pier 8/9, 23 Hickson Road, Millers Point NSW 2000
Telephone: (61 2) 9258 4444
Fax: (61 2) 9258 4455
Website: http://www.whetstone.biz/