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For over thirty years, Mapes and Ross has focused on delivering the best combination of dependable, validated communications research methodologies and value-added guidance in the industry. The company has served the research needs of hundreds of major product and service brands with a consistent mission: to help clients achieve maximum return on dollars invested in advertising through better-informed creative direction decisions. Founding principals Hal Ross and Charlie Mapes began their research careers working with Dr. George Gallup, who pioneered day-after copy research. They founded Mapes and Ross and created the Natural ExposureSM research approach, which provides measures of day-after persuasion, day-after recall, and idea communication in a single test. Over 30,000 copy tests later, the Natural ExposureSM persuasion measure continues to be the most thoroughly validated and highly correlated predictor of actual, in-market advertising sales effects in the industry (see some examples on the validation page). The Natural ExposureSM platform has been complemented by ProfileSM brand imagery, EquimaxSM brand equity, and CoreSearchSM diagnostic research services. But while competitors often change their basic test methods, Mapes and Ross has not compromised its original copy testing approach because it is consistently accurate and dependable. Unlike research companies that concentrate solely on producing numbers, Mapes and Ross professionals work closely with clients to provide analysis to understand why the audience responds as they do, and what can be done to improve the communication performance. They are experts who can identify factors that determine whether communications will perform well or poorly under real-world battlefield conditions.

 

Address: Mapes & Ross, 349 Wall Street, Princeton, NJ 08540
Telephone: (609) 924-8600
Fax: (609) 924-9208
Website: http://www.mapesandross.com/