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Applied Marketing Science, Inc.(Voice of the Customer ) In Stock Futures Funds Directory

 

Applied Marketing Science is an established Voice of the Customer consulting firm with two distinct businesses: helping product development teams understand their customers wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques. AMS was co-founded in 1989 by Professor John Hauser, Kirin Professor of Marketing and Head of the Marketing Group at MITs Sloan School of Management and AMS President Bob Klein. With the continued close involvement of Dr. Hauser, AMS has become an internationally recognized leader in Voice of the Customer (VOC) consulting and training. We have conducted market research in dozens of key industries. AMS is recognized by MITs prestigious Virtual Customer Initiative, which is headed by Professor Hauser. The Virtual Customer Initiative was developed by leading academicians to test new theories and methods to improve the speed, accuracy, and usability of customer input to the product development process.

 

Address: 303 Wyman Street, Waltham, MA 02451
Telephone: 781.250.6300
Fax: 781.684.0075
Website: http://www.ams-inc.com/