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Sterling-Rice Group was formed in 1984 by Rick Sterling and Michael Rice. They began in a small office over a Chinese restaurant on Pearl Street with two orange plastic chairs, a telephone, and a set of beliefs. Having had experience in large, sophisticated packaged goods companies and small, intuitive, entrepreneurial firms, they saw tremendous value in both approaches: experience, rigor, and deep, analytical methodology on one side; gut instinct, imagination, and speed on the other. Sterling-Rice Group was formed to bring the best of both to bear to get in-market results and build lasting brand equities for clients. The concept was immediately embraced. Quaker, Jovan, Celestial Seasonings and Frito-Lay were among the first clients of Sterling-Rice Group. Today, companies that could go anywhere in the world come to Boulder, Colorado, to work with us.

 

Address: Sterling-Rice Group, 1801 13th Street, Suite 400, Boulder, Colorado 80302
Telephone: 303.381.6400
Website: http://www.srg.com/