Marketing Salesmanship In Stocks & Bonds Investment Directory

Home >> Marketing and Advertising >> Marketing Salesmanship >> Attitudes For Selling ALAN J. ZELL

Attitudes For Selling ALAN J. ZELL In Stock Futures Funds Directory

 

Alan J. Zell, Ambassador Of Selling, has become nationally recognized for his expertise in advising businesses, services, educational, governmental, and organizational entities. Clients seeking his services represent a wide spectrum including accountants, investors, educators, chambers of commerce, retailers, wholesalers, manufacturers, associations, and non-profit organizations. Raised in retailing by a family of fine jewelers (Zell Bros of Portland, Oregon), Mr. Zell has had 28 years of experience in every phase of the retail trade. But his experience has not stopped in retailing. Over the years, he has branched out into virtually every sector of the marketplace. Wherever you find men and women, executives and staff, politicians and educators, volunteers and salespeople, doctors and lawyers who want to do a better job, make a better product, or better serve a public, you will find Mr. Zell. Mr. Zells work has not been limited to the Pacific Northwest region of the United States. His programs have been presented internationally as well as throughout the US. In 1986 he served on the Oregon Delegation to TheWhite House Conference On Small Business. Widely published in magazines, newspapers, and trade journals, Mr. Zell is currently writing a book on his approach to business success. Selling is the one game in town that pays the bills, that keeps the doors open, that nobody wants to admit they do. Im not in sales, Im a supervisor, doctor, lawyer, banker, administrator, accountant. Dont look at me, Im just the secretary, nurse, receptionist, shipping clerk. Funny - if nobody sells . . . how do you get new students, new patients, new clients, new customers? Selling is everyones business and when its not, youre in trouble . Think about it... Remember the time you decided not to go back to a company, because the shipping clerk sent you the wrong item, the receptionist was cold & surly, the manager didnt have time to talk to a mere customer, the doctor had you wait two hours. Thats selling . . . negative selling. Remember - everyone sells, and not just externally, but internally as well. When you want a raise, you sell your boss on your skills & value. When you set new policies and procedures you sell these to your staff in a way they can accept, or youll soon find theyll ignore them . When you expect more of your staff than youre willing to properly train and supervise them for, youre whistling up a hollow tree, because theyre only as good as the training you give them. But theres more to selling than that. Selling is knowing . Whos your competition? Whos your customer, client, patient or public? And whats important -- you or them? Selling is knowing . What your service, idea, or product is - and isnt; what your publics needs are; and what services or products you offer to fit those needs. Selling is knowing . When to market and where; Where your competition isnt and then being there; Why some things are accepted and others not. Selling is knowing. How to treat your public as you would like to be treated; How to market and merchandise better than your competition; How to listen and learn from your staff as well as your public; How to assess your own knowledge, or lack of it about your services, ideas, goods or products; and how to make it easier for your public to accept what you are offering. And finally, SELLING IS knowing that this business is after all, a profession . THE PROFESSION of selling. Let us not pretend its someone elses problem.

 

Address: P.O. Box 69 Portland, Oregon, USA 97207-0069
Telephone: (503) 241-1988
Website: http://www.sellingselling.com/