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For 20+ years Quirks Marketing Research Review has been providing practical applications in marketing research. Our mission is to be the marketing research information source. Before starting Quirks Marketing Research Review in 1986, Tom Quirk worked in the marketing research field for more than 20 years, including stints on both the client side (as director of Research for Miller Publishing Co., Minneapolis) and the provider side (he started Miller Research in Minneapolis in 1969 and Rockwood Research in St. Paul in 1983). His years in the industry convinced him there was a need for a publication that allowed providers of marketing research to promote their products, services and facilities to a targeted audience of marketing professionals with research buying authority. At the same time, to help research buyers, the publication should explain research trends and techniques in a simple and straightforward manner while promoting the value of marketing research. In addition he saw a need for a comprehensive, accurate and timely directory of research providers.

 

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