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PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a What Works and Why approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects. PROMO MAGAZINE serves marketing professionals at consumer product and service companies, retail chains, and Internet businesses, as well as principals at marketing agencies and supplier companies serving the $233.7 billion promotion industry. The core readership is composed of senior- and mid-level marketing executives responsible for developing and implementing branding strategies across a variety of disciplines including sales promotion, advertising, direct marketing, event sponsorships, and public relations. Readers look to PROMO for insights into using promotion marketing as a strategic, measurable component of their overall marketing mix. The magazine provides how-to information on strategies and tactics successful marketers use to improve product sales and brand image. PROMO editors take a What Works and Why approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements and exclusive research projects.

 

Telephone: (203) 358-4145
Website: http://promomagazine.com/