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The world of sales and marketing is changing fast. The Internet, e-commerce, the continuing rise of direct marketing and the increasing emphasis on customer retention over acquisition are only a few of the factors affecting the way we do business. Companies have to move quickly, keep up with the latest thinking and invest in the most relevant software and systems to stay ahead of the pack. Launched in 1998 by Blue Sky Publishing, Database Marketing magazine brings together the latest news, case studies and feature articles on UK target marketing and customer management for a sophisticated audience of managers and users in the marketing, sales and service functions. Printed 11 times a year, it covers topics like campaign management, business and consumer data, customer relationship management strategy and software, profiling, segmentation and data warehousing. Tools like GIS, OLAP analysis software and data cleansing packages are central to today’s sales and marketing professionals. Bridging the gap between sales, marketing and IT, Database Marketing informs both those that work directly with these tools, techniques and data, as well as board level executives that have to decide which systems and services to choose for their company. Covering both business-to-business and business-to-consumer issues, each edition of Database Marketing contains real job-useful information to keep readers up to date in this rapidly-changing area of business. Tailored to the needs of readers and vendors alike, Database Marketing helps you reach your sales and marketing objectives one step ahead of the competition.

 

Address: Business Centre, 3-5 High Pavement, Nottingham, NG1 1HF
Telephone: 0845 686 0125
Fax: 0845 686 0249
Website: http://www.dmarket.co.uk/