Business Relationship Marketing In Stocks & Bonds Investment Directory

Home » Marketing and Advertising » Business Relationship Marketing » dunnhumby

dunnhumby In Stock Futures Funds Directory

 

ounded in 1989 by Clive Humby and Edwina Dunn, dunnhumby emerged during the 1990s as a specialised provider of database management and analytical services to a range of high-profile clients. Today, dunnhumby works on behalf of more than 150 of the worlds leading companies, generating revenue in excess of £75m, keeping offices in three countries (UK, Ireland and the USA) and employing over 400 people worldwide. In 1995 dunnhumby was asked by Tesco to help with the launch of their new Clubcard scheme, which started a relationship that continues today. Our relevance marketing has played a key role in enabling Tesco to become one of the worlds most successful retailers, with expansion into home delivery, personal finance, telecoms and other services. While other organisations might talk about being customer-focused or consumer-centric, dunnhumby is the only company that truly places customers at the centre of all marketing activities. The dunnhumby discipline is a combination of IT, data analysis, creative skills and business expertise that treats marketing as a science, and offers unprecedented insights into customer behaviour. Multiple customer data sources are identified, connected and analysed to gain and maintain a continuous understanding of changing customer behaviour. To be commercially useful, customer insight must be supported by an appropriate level of responsiveness on the part of the business. dunnhumby therefore helps clients turn this accurate customer understanding into relevant actions that increase business value. A relevant response programme may include product development, price and service initiatives, organisational change and marketing communications that maintain an ongoing dialogue with customers.

 

Address: dunnhumby Limited, Aurora House, 71 - 75 Uxbridge Road, London, W5 5SL, UK
Telephone: 0044 (0)20 8832 9222
Fax: 0044 (0)20 8832 9333
Website: http://www.dunnhumby.com/index.htm