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On a sultry September afternoon, a weary Richard Branson climbs aboard a Virgin Atlantic 747. Branson, founder and chairman of Londonbased Virgin Group, has just watched the jumbo jet unload 30 metric tons of relief equipment on hurricaneswept Antigua. He has also just come through a fourday publicity blitz that included celebrity cricket in Barbados and a catamaran cruise in St. Lucia to promote his airlines new Caribbean service. When the aftermath of Hurricane Georges forced him to cancel the Antigua leg of the V.I.P. junket, he quickly organized the relief effort, spotting a chance to engender local goodwilland publicity. But ever the showman, Branson cant resist a final flourish. In the cool, darkened cabin of the nearly empty jet, he shakes a journalists hand on a promise: to meet again on Virgins inaugural flight into outer space.

 

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